Apple looks set to surpass Samsung in 2025 to become the global smartphone carrier of choice due to the impressive sales of their newly introduced iPhone 17 series, according to data conducted by Counterpoint. Apple is projected to ship an equivalent of 243 millions iPhones during 2025 compared with 235 million sales by Samsung over 14 years – an achievement representing 19.4 percentage share versus 18.7% from Samsung respectively.
Apple’s success in maintaining their position throughout the 2020s can be traced to this surge of consumer interest for their iPhone 17 series in key markets like China and the U.S. Additionally, an upgrade cycle that benefits many users helped fuel this impressive rise. It represented an historic shift in smartphone market dynamics which set Apple on its path of dominating.
Apple to overtake Samsung Overview
| Aspect | Apple (2025) | Samsung (2025) |
| Projected Shipments | 243 million iPhones | 235 million smartphones |
| Market Share | 19.4% | 18.7% |
| Shipment Growth Rate | 10% year-over-year | 4.6% year-over-year |
| Key Growth Drivers | Bumper iPhone 17 sales, replacement cycle | Competition from Chinese brands |
| Product Strategy | Premium focus + entry-level “e” models | Wide range of price segments |
| Supply Chain & Trade | Benefiting from tariff easing, stable supply | Facing pressures from market competition |
| Future Innovations | Foldable phone, major redesign in 2027 | Incremental upgrades |
| Official Website | https://www.apple.com/ | |

Key Drivers Behind Apple’s Lead
Apple’s newly introduced 17 series was met with much enthusiasm when released last September; outperforming its earlier 16 series by 12 percent in the US and 18 percent in China during its initial week following launch. Consumers upgrading after purchasing during COVID-19 epidemic are also upgrading. Apple plans on diversifying their line up by including cheaper models such as forthcoming iPhone 17e to reach customers both mature and emerging markets.
Apple’s growth can also be attributed to reduced trade tensions between US and China, which has reduced tariffs and stabilized their supply chain. A less unstable US Dollar coupled with improved global economic prospects have given emerging market consumers greater consumer trust and buying ability, helping Apple not just overtake Samsung this year but maintain dominance until 2029 thanks to loyal users and diverse product range.
Apple’s Strategy vs. Samsung
Samsung has long led in smartphone sales thanks to their wide variety of phones at various price points, but as its expansion into lower mid-tier market encounters fierce competition from Chinese brands. Apple stands out by emphasizing premium models while expanding into lower priced levels through “e” series; thus offering products for high end as well as price sensitive buyers alike.
Apple stands out as being dramatically ahead in shipment growth versus Samsung, projected at approximately 10 percent by 2025 versus their rival’s estimated 4.6 percent growth rate. Furthermore, Apple plans for future innovations, including folding smartphones and an overhauled iPhone model in 2027 that should bolster their competitive edge even more effectively than before.
Apple marks this significant achievement as marking an end to 14 years of dominating smartphone sales, where Samsung held onto their crown as being market leaders for smartphone sales. Their successor products – such as iPhone 17 series or their successor models – offer cutting edge technologies as well as lower priced alternatives, making Apple attractive choices when looking for quality devices at reasonable price points.
Apple is set to become the leading global smartphone carrier by 2025 thanks to their robust product lineup and strong economic conditions, along with growing consumer support and the growing consumer base. This represents an exciting milestone in smartphone innovation which fans of technology should keep an eye on or those planning an upgrade should follow closely.
FAQ’s
Will Apple maintain the lead over Samsung after 2025?
Yes. According to experts, they predict Apple will retain their lead through ongoing innovation, an engaged clientele base and expanding selections of products.
What makes the iPhone 17 series so successful?
Sales for this iPhone have experienced impressive growth based on enhanced features, its appeal in major markets like China and America as well as increased upgrades from people upgrading older models purchased during an outbreak.
How is Samsung responding to competition?
Samsung continues to upgrade their Galaxy series but faces challenges in the mid to lower tier market due to Chinese brands who could threaten growth of its product compared to Apple who has its own dedicated strategy for product growth.

Hi, I’m Harikesh, a content writer at cgncollege.com. I write engaging and informative articles covering the latest news, India, and global updates. My goal is to keep readers informed with accurate and insightful stories from around the world.





